Category Brand Manager - CR
Vivo Energy, Mauritius

Principle Accountabilities:

• Define and develop strategic category plans for the shop network and ensure compliance at all times;
• Monitor market trends and competitor behaviour, propose and develop alternative responses with regard to customer offer;
• Review, implement and standardise space layout, pricing, ranging/assortment strategy, by store type and by buying missions;
• Monitor in-store compliance against the VE CR Operational standards;
• Draw understandable planograms by category of product and by store, in line with agreed merchandising strategy and monitor compliance;
• Ensure shop offerings are managed according to the agreed strategy and standards (manual, merchandising, agreements, active selling etc.);
• Contract holder for supplier contracts and ensure adherence to terms and conditions of supply agreements;
• Be an active point of contact for the right supply chain strategy implementation on a daily basis in line with agreed contractual terms (delivery standards, rebates, purchasing etc.) amp; manage related administrative tasks;
• Train, motivate and coach TMs, merchandisers, shop staff and dealers - give assistance and support to the retailers to increase profitability, and improve their know-how and expertise in selling FMCG products;
• Proactively track Business performance - analyse Pamp;L data and identify gaps by site, while anticipating corrective actions to continuously outpace growth targets;
• Reduce Lost Sales from Out of Shelf
• Improve promotion spending effectiveness amp; grow basket size
• Optimise and qualitatively enhance portfolio of suppliers to maximize value to consumers, retailers and Vivo Energy;
• Participate in development and presentation of quality Business Reviews, aiming to prove profitable success of CR Category Management strategy;

• Monitor food quality and hygiene standards by implementing ad hoc audits and quality control measures for all food partners according to their brand requirements.

• Ensure offer execution in compliance with marketing plans by negotiating appropriate terms with suppliers, arranging national amp; local promotions and providing shop promotional support.

• Create and execute the brand strategies and marketing plans for the brands, including managing both the existing product portfolio and new product launches
• Manages the day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary.
• Works closely with all relevant Media departments to integrate media mix plans.
• Develop and execute national advertising and promotional activities to effectively communicate the strategic positioning and lifecycle development of products to customers.
• Be the owner of pricing in the relevant brands

Requirements

• Graduate in the field of Business Management, Sales, Marketing or related.
• 5 to 6 years Category Management experience in the Retail/FMCG field with experience in shop formats, merchandising, range amp; category management, and supplier management.
• Ability to uncover customer needs and develop suitable customer offers.
• Strong people management skills and the ability to coach and train others.
• Pragmatic, hands-on and ability to spend substantial time travelling in the field/on site requires driving license.
• Excellent time management skills and the ability to multi-task and manage several priorities simultaneously.
• Ability to respect, abide by and uphold standards.
• Demonstrable negotiation skills

Job Rewards and Benefits